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About Us

We are former FAANG & commercial banking pros with expertise to help startup founders assess their business maturity and capabilities.  


We represent female, BIPOC and LGBTQ+ entrepreneurs because we know how to help them break through their barriers to success.


Our Vision

In 2015, we left our jobs in corporate finance after decades of success because of the continued racial and gender inequalities we faced.  When we conceived GREENLIGHT Startup, our vision was to jumpstart impact investing in America and change the perception of what successful entrepreneurs look and sound like.


We made the 13K Pledge:  to help 13,000 Founders of Color reach profitability, overcome investor bias and receive funding for scaleable growth.

Our Founders


Brian Patrick


Brian is GREENLIGHT's Founder and CEO who manages the startup training methodology and CRUCIBLE LMS platform, which has enabled startup clients obtain $4M+ of funding. His 20+ years of FinTech innovation and startup due diligence includes Microsoft's $1.2 billion acquisition of FAST. 

Brian is a top selling author of Mission Matters: Volume 4, Forbes Media columnist, Bloomberg Radio guest, and startup mentor for the XPRIZE Foundation.

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Jalissa Moreno


Jalissa is GREENLIGHT's Co-founder who manages the

national sales staff, marketing strategy, and 3rd party vendor contracts.

Jalissa is a Startup Maven who created the GREENLIGHT Startup Maturity Evaluation process. With 20+ years of financial services expertise, she has driven process improvements at Citi, Fiserv, State Street and beyond; now she mentors early and late-stage startup founders to achieve higher operational efficiency and profitability.

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