We are fellow entrepreneurs with the expertise to help startup founders assess their business maturity level and capabilities to achieve sustainable success.
We have a special focus on women and minority-owned businesses because we understand their unique challenges to succeed.
Our startup risk assessment methodology is based on our 20+ years of industry experience in financial services and emerging technology.
Our Founding Team
Brian is GREENLIGHT's Founder and CEO who manages the startup training methodology and CRUCIBLE LMS platform, which has enabled startup clients obtain $4M+ of funding. His 20+ years of fintech innovation and startup due diligence includes Microsoft's $1.2 billion acquisition of Fast Search & Transfer.
Brian is a top selling author of Mission Matters: Volume 4, Forbes Media columnist, Bloomberg Radio guest, and startup mentor for the XPRIZE Foundation.
Jalissa is GREENLIGHT's Co-founder who manages the
national sales staff, marketing strategy, and 3rd party vendor contracts.
Jalissa is a Startup Maven who created the GREENLIGHT Startup Maturity Evaluation process. With 20+ years of financial services expertise, she has driven process improvements at Citi, Fiserv, State Street and beyond; now she mentors early and late-stage startup founders to achieve higher operational efficiency and profitability.