About Us

We are fellow entrepreneurs with the expertise to help startup founders assess their business maturity level and capabilities to achieve sustainable success.

We have a special focus on women and minority-owned businesses because we understand their unique challenges to succeed.

Our startup risk assessment methodology is based on our 20+ years of industry experience in financial services and emerging technology.

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Our Founding Team

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Brian Patrick

Founder/CEO

Brian is GREENLIGHT's Founder and CEO who manages the startup training methodology and CRUCIBLE LMS platform, which has enabled startup clients obtain $4M+ of funding. His 20+ years of fintech innovation and startup due diligence includes Microsoft's $1.2 billion acquisition of Fast Search & Transfer.

Brian is a top selling author of Mission Matters: Volume 4, Forbes Media columnist, Bloomberg Radio guest, and startup mentor for the XPRIZE Foundation.

Jalissa Moreno

Co-Founder/Chief Business Development Officer

Jalissa is GREENLIGHT's Co-founder who manages the

national sales staff, marketing strategy, and 3rd party vendor contracts.

Jalissa is a Startup Maven who created the GREENLIGHT Startup Maturity Evaluation process. With 20+ years of financial services expertise, she has driven process improvements at Citi, Fiserv, State Street and beyond; now she mentors early and late-stage startup founders to achieve higher operational efficiency and profitability.