About Us
We are fellow entrepreneurs with the expertise to help startup founders assess their business maturity level and capabilities to achieve sustainable success.
We have a special focus on women and minority-owned businesses because we understand their unique challenges to succeed.
Our startup risk assessment methodology is based on our 20+ years of industry experience in financial services and emerging technology.
Our Founding Team
Brian Patrick
Founder/CEO
Brian is GREENLIGHT's Founder and CEO who manages the startup training methodology and CRUCIBLE LMS platform, which has enabled startup clients obtain $4M+ of funding. His 20+ years of fintech innovation and startup due diligence includes Microsoft's $1.2 billion acquisition of Fast Search & Transfer.
Brian is a top selling author of Mission Matters: Volume 4, Forbes Media columnist, Bloomberg Radio guest, and startup mentor for the XPRIZE Foundation.
Jalissa Moreno
Co-Founder/COO
Jalissa is GREENLIGHT's Co-founder who manages the
national sales staff, marketing strategy, and 3rd party vendor contracts.
Jalissa is a Startup Maven who created the GREENLIGHT Startup Maturity Evaluation process. With 20+ years of financial services expertise, she has driven process improvements at Citi, Fiserv, State Street and beyond; now she mentors early and late-stage startup founders to achieve higher operational efficiency and profitability.